Download and extract the zip file to a local folder on your computer or in your web server.

Download license.php from the download page provided with the email and place it in the root of folder where you extracted the zip file.

Open and edit config.php file for your website and edit your Ads in the Ads folder.
Signup at CJ.com and add the Advertiser ForSaleByOwner to get affiliate codes.
Signup at Sublet.com as affiliate.
Optionally you can edit the Website layout in the Layout folder

Upload all the files to your web server